Gerold Dermid, MBA

Education:

Summary:

Gerold Dermid, MBA serves as the Assistant Director of Strategy, Research, and Marketing at the Larson Institute for Health Impact and Equity. Gerold’s work focuses on transformative consumer research and practice. His research and engagement are centered in the unique roles of identity, agency and motivation on consumer behavior. His work intersects the fields of marketing, management, public health and public policy. His work seeks to develop deeper understandings of diverse communities to effect co-created, community responsive, place-based solutions to social problems.

Gerold has worked in the field of public health over 25 years, focusing on health promotion, policy development, social marketing, and community engagement. Mr. Dermid has provided leadership and strategic direction to communities throughout the world in health communication, disease prevention, social justice and international development. He currently manages a diverse portfolio of equity-centered programs locally, nationally and internationally, with a special focus on elevating the often under-realized but transformative assets of traditionally underserved communities.

Expertise

Health Marketing
Transformative Consumer Research
Identity, Agency, and Belonging Research
Global Health
Sustainability and Environmental Justice
Rural Health

Key Projects

Nevada Public Health Training Center

• Improving workforce development initiatives and outcomes
• Role: Principal Investigator/Director
• Funder: Health Resources and Services Administration (HRSA) through Western Region Public Health Training Center (Region IX)

Nevada Environmental Justice Training Center

• Enhancing and connecting community capacity to address environmental justice
• Role: Principal Investigator/Director
• Funder: Environmental Protection Agency (EPA) through WEST Environmental Justice Center (Region IX)

Black Youth Mental Health Policy Project

• Empowering Black youth to effect mental health policy change
• Role: Principal Investigator
• Funder: National Office of Minority Health/Office of the Secretary General

PEER REVIEWED PUBLICATIONS

Ciszek, E., Dermid, G., Shah, M., Mocarski, R., Hope, D., & Woodruff, N., (2024)  Health Communication in an Era of Disinformation: Perceived Source Credibility Among Transgender and Gender Diverse Individuals. Journal of Health Communication, 1 – 8. https://doi.org/10.1080/10810730.2024.2361362

Etiler, N., Altinay, Z., Lensch, T., Dermid, G., & Akpinar-Elci, M. (2024). Correlations between environmental justice indicators and community-level COVID-19 vaccination rates among older adults. Discover Public Health, 21(1), 187. https://doi.org/10.1186/s12982-024-00322-7

Love, B.; Coffman, R; Ghosh, C; Cofer, J; Hurst, A; Oestman, K.; Aquino, M; Kriss, L; Shah, M; Dermid, G.; Raber, M.; Hawk, E.; Walsh, MT; Rechis, R. (2024). Implementation and Evaluation of a Multi-Level, Place-Based Tobacco Prevention and Control Program at a Minority-Serving Institution in Texas. Prevention Science. https://doi.org/10.1007/s11121-024-01708-4

Love, B.,  Ghosh, C., Kriss, L.,  Vieco-Garcia, M., Fick, H., Shin, E.,  Wagner, J.,  De Luca, D., Dermid, G., McDonald, L., Caballero, E., Coffman, R., Aquino, M., Adams, T., Gardiner, H., & Rechis, R. (2024) Building and maintaining a whole community initiative: Health communication in practice with Be Well Communities. Health Communication, 1 — 9. https://doi-org/10.1080/10410236.2024.2382869

Love, B., Ghosh, C., Oestman, K., Aquino, M., Coffman, R., Shah, M., Dermid, G., & Rechis, R. (2024). Understanding the impact of community-based sun safety interventions on a college campus in Texas. Journal of American College Health, 1–8. https://doi-org/10.1080/07448481.2024.2367989

Luna, G., Dermid, G., & Unger, J. B. (2024). Fentanyl harm reduction strategies among Latinx communities in the United States: a scoping review. Harm Reduction Journal, 21(1), 150. https://doi.org/10.1186/s12954-024-01070-2